Golden Casket News

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We received some great news regarding our beloved Buchanan’s brand in September this year. The brand has moved up 11 places in the Kantar Scottish Brand Footprint 2020 rankings, now at 17th position which is an astonishing jump from last year’s ranking of 28th. We are extremely proud of this achievement and of the staff that have worked so hard to get the brand to where it is today. We hope that we can carry this success onto next year and continue to strive for even greater things for the Buchanan’s brand moving forward.  

Celebrating 60 years of Golden Casket

In 2019 The Golden Casket Group celebrated 60 years in businessStarting from humble beginnings our company has grown massively over the last 60 years – creating some of the worlds most recognised confectionery brands along the way. 

The Golden Casket Group was founded in 1959 by Douglas Rae, back when sweets were less than 6p per quarter and milk was 4p per pint. Douglas set out with £100 in his pocket and formed his own limited company to market confectionery. Within 5 years, three full-time sales staff had been engaged so that full coverage of Scotland could be offered to companies seeking an exclusive confectionery distributor for ScotlandGrowth continued and by 1968 Douglas Rae had 12 salesmen operating in central Scotland giving an annual turnover of just over £500,000. The Golden Casket Group turned its attention to manufacturing confectionery after the Fuller’s takeover in 1971 which seen the York plant being transferred to Greenock. Turnover continued to increase due to the successful acquisition of many other companies such as; Buchanan’s Of Scotland, Gilda BV, Drysdale & Gibb, Hills of Hawick and Caramel House ltd.  

In 1990, a new product range called ‘Millions’ was born, the tiny tasty chewy sweets, available in multiple different flavours became an instant success. Through innovative marketing and presentation the Millions brand is continuing to grow in today’s market place. TV campaigns, a website, licensing opportunities and more have helped towards the growth of the Millions brand, Sandra Fisher, Sales and Marketing Director has been responsible for much of this growth. Simultaneously with the introduction of Milllions, another product range which also prospered was Half Pounders, formerly known today as £OnePounders 

Over the years, the turnover of The Golden Casket Group has increased and is now one of the most successful confectionery companies and the largest in Scotland. This is due to the constant investment in new machinery & product development. Innovation has always been at the heart of The Golden Casket Group and it is the marrying of tradition and modernity that is the key to our success.  

Douglas remained at the helm for 58 years before retiring. His son Crawford, now the Managing Director, his son-in-law Dave Finch, Operations Director and three grandchildren, Stuart, Martin and Carly all playing key roles within the business. Our staff, many with over 20 years’ service, will tell you that ‘the Casket’ has a family feel to it, that sense of belonging and of family values which is well known in the confectionery industry. The mix of old and new; perfect ingredients to ensure The Golden Casket Group will keep growing for years to come and continue to delight consumers all over the world. 

The Grocer – Best New Product Award

In 2019, the Golden Casket won the prestigious ‘Grocer – Best New Product Award’ for our juicy Vimto Jelly Babies. The Grocer New Product Awards is an annual event which rewards outstanding innovation in the UK FMCG sector in both non-food and food categories. This event is the place to be to learn about all the latest and greatest innovations that have hit the shelves in the last 14 months.

The Golden Casket started working with Vimto as a licensing partner in 2017 and led to the creation of Vimto Millions which has since went on to become an extremely popular addition to the brand. After a successful partnership with the Millions brand, Golden Casket was eager to create another original Vimto product to add to their portfolio – hence Vimto Jelly Babies was born.

Vimto Jelly Babies were launched in 2018 and went on to sell over 20 million units, making them one of Golden Caskets best-selling lines throughout 2019 and 2020. Sandra Fisher, Sales & Marketing director at The Golden Casket Group, had this to say when asked about the success of the line “Given the difficulties we have faced this year as a confectionery manufacturer and distributor, tonnes of Vimto Jelly babies have been sold and eaten, in fact over 700,000 bags! This clearly shows Vimto Jelly Babies hold a firm place in the market and I can only hope the success of this line continues throughout the coming years”. Vimto Jelly babies were nominated for The Grocers New Product Award in 2019, in the Confectionery category. They took the top spot after experts said they were a “well-executed combo of two classics”.

Golden Caskets Vimto Jelly Babies are suitable for those with a halal diet and currently available to buy in most wholesalers such as; Booker Makro, Hancocks, Bestway/Batley and Nisa, National stores such as; Lidl and Wilkinsons, and some independent retailers.

A ‘Brewtiful’ New Flavour

In September 2019, The Golden Casket Group launched Iron Brew Millions and a feisty new character – Ron Brew, a small ginger haggis with a wild personality. Iron Brew Millions were created with the company’s Scottish heritage in mind, the company was founded and still operates from Greenock in the west coast of Scotland. The Iron Brew flavour is known as something that is traditionally Scottish and famous for its zingy unique taste. The Golden Casket Groups Warehouse Manager Kenny Malcolm had this to say about the new flavour: “We make them here in the factory and personally I think the new flavour is great! It’s related to Scotland and that’s what we were going for, people in other countries may not know much about the flavour, so it is good that we are getting it out there”. The Golden Casket Group celebrated the launch with a huge £500 giveaway in partnership with Radio Clyde which helped get the new flavour known throughout west and central Scotland.

Iron Brew Millions are available now in shelf-ready cases of 30 x 40g tubes ‘ginger’ coloured outers that introduce new Millions character Ron Brew. The Iron Brew Millions are Vegetarian, Vegan friendly and gluten – free. Sandra Fisher, The Golden Casket Groups Sales and Marketing Director, said this when asked about adding Iron Brew Millions to the range: “We have other Iron Brew products, such as pastilles and bon bons, in our Buchanan’s range, which are hugely popular. It’s an iconic Scottish flavour and one that over the years we’ve always been asked for and so far, the indications are that it’s going to be a very good addition to the Millions Range”. The sales team are working hard to sell Iron Brew Millions into stores nationwide, as well as exporting to countries outside the UK. We at Golden Casket have found Iron Brew Millions to be an excellent addition to the Millions family and will plan to keep the flavour indefinitely.

Launch of Banana Millions – Minions partnership

In August 2019, The Golden Casket Group launched another brand new Millions flavour and partnership – Banana Minions Millions. After working with Universal successfully in the past, The Golden Casket Group were eager to partner up again and create another fantastic product.

Minions are small yellow characters with goggles and blue dungarees which first appeared in Universals Despicable Me franchise in 2010. Since then the Minions have become an entertainment industry powerhouse, grossing $1.59 billion worldwide with their own origin-story film Minions in 2015. In 2016, the Minions became the official mascot of Universal Studios and went on to dominate the social media world with internet memes and hashtags. As a result, Minions have become a staple in global pop culture. Universal used the popularity of these characters as an opportunity to partner with many well-known brands such as; Amazon, Tic Tac, Converse, McDonalds and most importantly – Millions.

Banana Minions Millions can be found in four of The Golden Casket Groups product lines, 30 pack tubes, 18 pack tubes, gift jars and weight out jars. Originally this launch would have went hand-in-hand with the new film Minions 2: The Rise Of Gru, which was due to be released in June 2020 but was pushed back due to the Covid-19 pandemic. This will now be released on July 16th 2021.

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